THE GLOW SCALE / 2026

The Glow
Scale.

One visual language
for intensity.

Scroll to move through the range ↓

01 / THE INTENSITY SYSTEM

A number.
A spectrum.

Five levels. Five segments. A shared place for intensity on every label.

01–03 are proposed extensions. 04 and 05 retain Natural Bronze and Deep Bronze.

02 / ACROSS THE RANGE

Different forms.
One language.

Mousse. Mist. Gel. Drops.
The format keeps its identity. The scale keeps its place.

Concept applications. Cross-format levels are illustrative and require product validation.

03 / THE SIGNATURE

Made of
details.

The rosette in gold. The name given space. A numeral and its scale, read together.

Essential information stays in high-contrast ink.

04 / THE COMPLETE PICTURE

One range.
A shared glow.

An exploration of how a small packaging detail can connect a whole range.

04 and 05 explore relabelling existing products. 01–03 are proposed mousse extensions. Format applications and level assignments are concepts.

FILIP GYLLSTRÖM
Independent concept, not commissioned by BRONZA.